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BUSINESS OPPORTUNITY RESEARCH

2026-10-17 07:00 ET

SolarProof — 72‑Hour Home Solar Performance Forensics (Insurance & Warranty‑Ready)

  1. OPPORTUNITY NAME AND PROMISE
    SolarProof: deliver a certified, insurer‑ and warranty‑ready forensic report within 72 hours that proves (with exported inverter/meter logs, weather‑adjusted expected production, and a signed chronology) that a homeowner’s PV system underperformed or failed — enabling immediate insurance, warranty, or contractor recovery.

  2. EXACT BUYER AND URGENT PROBLEM
    Buyer: homeowners (and cottage owners) with rooftop solar who face denied insurance roof/solar claims, suspected inverter failure, or a warranty production shortfall. Urgency: denied claims, roof repairs, or months of lost generation can cost thousands and create major stress; homeowners need time‑stamped evidence fast to get payments or warranty service.

  3. CUSTOMER TRANSFORMATION
    From “My panels aren’t producing and the insurer/installer won’t pay” to “Here is a court/claims‑ready packet proving the outage and its financial impact (signed CSVs, timeline, weather‑adjusted shortfall and dollar value).” That reduces claims delay and increases likelihood of settlement or warranty fix.

  4. DELIVERABLES AND REMOTE FEASIBILITY

  • 72‑hour report PDF (executive summary + technical appendix)
  • Raw exports (CSV) from inverter/monitoring API (SolarEdge/Enphase/etc.) and utility interval data where needed
  • Weather‑adjusted expected production model (PVWatts/SolarGIS) and shortfall calculation
  • Signed homeowner affidavit and optional e‑notary PDF
    Most systems expose monitoring APIs or downloadable CSVs (SolarEdge/Enphase offer exports/APIs), so the work is primarily remote. On rare systems, a short onsite micro‑data grab (one hour) is offered as an upsell. (knowledge-center.solaredge.com)
  1. PRICING AND UNIT ECONOMICS (proposal)
    Price: CAD 1,800 (standard); CAD 2,700 (insurance escalation + notary + phone representation).
    Variable expenses per job: $0–$80 (weather API credits $0–$50, e‑notary $20–$40, small tools).
    Acquisition time: 2–6 hours per lead; sales close time: 1–3 hours.
    Fulfillment time: 6–8 hours (data export + analysis + report). Support/follow‑up: 1 hour.
    Contribution per 8‑hour day at one job/day: 1,800 − 80 = CAD 1,720 (meets CAD 1,000/day target). Assumptions listed below.

  2. MARKET EVIDENCE AND SOURCE LINKS (examples)

  1. FIRST CUSTOMER ACQUISITION STRATEGY
    Day‑0 channels: (a) partner/referral outreach to 10 local public adjusters and 20 roofers/solar installers; (b) hyper‑targeted Nextdoor/Facebook ads in storm‑affected neighbourhoods offering “Free 15‑minute evidence check” for first three customers; © posts in local solar owner groups.

  2. SEVEN‑DAY VALIDATION EXPERIMENT
    Day 1: Build a one‑page offer + Stripe checkout, prepare template

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