AidUnlock — Fast Financial‑Aid Appeal & Scholarship Rescue

1. OPPORTUNITY NAME AND PROMISE AidUnlock: a remote, premium 7–21 day service that turns a confused or low college financial‑aid award into an objectively better package (more grant/scholarship and/or reduced student loans) by delivering a documented appeal, evidence pack, and live submission/advocacy for families. Target price: CAD 1,750–2,500.

2. EXACT BUYER AND URGENT PROBLEM Buyer: parents of high‑school seniors or incoming college students (and independent students) who just received an unexpected or inadequate award letter and face unaffordable college bills within weeks. Problem: urgent, emotionally stressful, and directly expensive — families often must choose between unaffordable options unless additional aid is secured quickly.

3. CUSTOMER TRANSFORMATION From “I can’t afford this” to “I have a revised, documented aid offer (or a clear appeal outcome) and an accepted plan to pay.” Tangible outcome: an appeal packet sent to the financial‑aid office, tracked communications, and at least one board/committee escalation attempt where allowed.

4. DELIVERABLES AND REMOTE FEASIBILITY

• 60–90 minute intake & document collection (award letters, taxes, expenses).
• Evidence pack: concise one‑page hardship summary, supporting docs organized and hashed, and an AI‑drafted, personalized appeal letter.
• Live submission and scheduled follow‑up calls/emails to the school (you act as authorized family rep).
• Esc